Steve Geelhood is the Business Director at Blood Cell Storage, Inc. (BCSI). He is also the inventor of BCSI's noninvasive fluorescent pH detection technology. The product is currently commercialized for use in monitoring donated platelets for transfusion as well as for monitoring the culturing environment of human embryos. Steve plans to broaden the company's commercial applications for pH monitoring of stem cell cultures. These efforts pair nicely with the goals of ARMI.